EYAI supports young adults to become productive members of their communities, building their confidence, independence and self esteem.
head of Marketing and Branding Voluntary role
Practical details
Volunteering • Organisation role
Contact person
Jo brown
#121476
Scan me or visit www.volunteerbucks.org.uk/o/Enhancing-young-adults-independence/opportunities/head-of-Marketing-and-Branding-Voluntary-role/121476 to join
Will take a leadership role in shaping the strategic direction of the Creative Team. In addition to overseeing marketing and branding activity.
Voluntary Role: Head of Marketing, Branding & Strategy
Organisation: Enhancing Young Adults’ Creative Team
Commitment: Voluntary / Part-time (flexible)
Location: Remote / Hybrid (as agreed)
Role Purpose
The Head of Marketing, Branding & Strategy (Volunteer) will take a leadership role in shaping the strategic direction of the Creative Team. In addition to overseeing marketing and branding activity, the postholder will be responsible for developing and embedding clear strategic planning frameworks that guide the team’s creative, promotional, and digital output. This role ensures that all marketing activity is purposeful, aligned to organisational goals.
Key Responsibilities
Strategic Planning & Leadership
- Develop and implement a strategic marketing and creative plan for the Creative Team, setting clear objectives, priorities, and measurable outcomes.
- Establish short-, medium-, and long-term marketing goals that support organisational growth and visibility.
- Ensure the Creative Team’s work aligns with the organisation’s mission, values, and audience needs.
- Apply the 5 Ps of marketing—Product/Service, Place, Price, Promotion, People, and Performance—to strategic planning and decision-making.
Marketing & Brand Strategy
- Lead the development and maintenance of a consistent brand identity across all platforms and materials.
- Set brand guidelines and creative standards and ensure they are followed across digital and printed outputs.
Digital & Online Presence
- Oversee website structure, content direction, and messaging to ensure strategic alignment and audience engagement.
- Plan and coordinate social media strategy, including content themes, scheduling, and performance monitoring.
Design & Promotional Activity
- Provide creative direction for design work, including digital, print, and promotional materials.
- Lead promotional campaigns that increase awareness, participation, and engagement.
People, Mentoring & Development
- Support the recruitment of new volunteers to increase the creative team making sure there are no gaps in the structure and all new recruits understand their roles and commitments.
- Guide the Creative Team, supporting skill development, confidence, and ownership of work.
- Encourage collaborative working practices and help team members understand how their creative contributions support wider strategy.
Performance & Evaluation
- Define success measures for marketing and creative activity and regularly review outcomes.
- Use feedback, data, and reflection to refine strategy and improve future planning and delivery.
Skills & Experience (Desirable)
- Experience in strategic marketing, branding, or creative leadership.
- Ability to develop and communicate strategic plans in a clear and motivating way.
- Understanding of websites, social media platforms, and content strategy.
- Creative judgement in design and branding.
- Strong leadership, communication, and organisational skills.
What We Offer
- A meaningful leadership opportunity with real strategic influence.
- The chance to shape and grow a Creative Team’s direction and impact.
- Flexible voluntary commitment to fit around other responsibilities.
- Valuable experience for portfolio, career development, or sector progression.
Related to
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EYAI supports young adults to become productive members of their communities, building their confidence, independence and self esteem.
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